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News on Medial
Beauty companies in dull phase find quick fix to glow up
Economic Times
·
9m ago
Medial
Several beauty and personal care brands are turning to quick commerce to revive declining growth. Plum Goodness, Wow Skin Science, Purplle, and Honasa Consumer have all reported lower revenue growth, leading them to explore alternative channels. The saturation of traditional ecommerce platforms and the rise of direct-to-consumer beauty brands are said to be contributing factors. The shift towards quick commerce and offline expansion aims to reach a broader customer base and increase topline. Investors are also showing interest in this approach, funding brands like Foxtale and Traya.
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Trent expands into beauty retail with new Zudio format: Report
Money Control
·
10m ago
Medial
- Trent Ltd, a subsidiary of Tata Group, has entered the mass-priced beauty segment with the launch of its new standalone store format, Zudio Beauty. - Zudio Beauty will directly compete with established players such as Hindustan Unilever's Elle18, Sugar Cosmetics, Health & Glow, and Colorbar. - Trent Ltd previously ventured into the high-end cosmetics space with Tata Cliq Palette stores and also founded India's first beauty brand, Lakme. - This expansion into the affordable beauty space taps into a growing market segment, as most competitors focus on premium and luxury categories. - The first Zudio Beauty store has already opened in Bengaluru, with plans to expand to other major cities like Gurugram, Pune, and Hyderabad. - Trent's Zudio brand has been a significant contributor to the company's growth, surpassing Westside in revenue and now accounting for over a third of Trent's total revenue.
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New-age companies seek growth areas as urban consumption slump grips
Economic Times
·
9m ago
Medial
New-age companies in sectors like beauty, wearables, logistics, ecommerce, and used-car sales are being affected by a slowdown in urban consumption. As a result, these companies are looking to diversify their business and explore new growth areas. Delhivery, a logistics firm, is looking to expand into quick-commerce, regional, and air logistics to counter the sluggish demand. Beauty brands like Mamaearth are also facing slower growth and are restructuring their strategies. The overall consumption slowdown is forcing companies to compete harder for consumer spending, particularly in discretionary categories.
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Startup Glow raises $30 million for solar power expansion in Rajasthan
Economic Times
·
9m ago
Medial
Start-up Glow has secured $30m in funding from venture capital firms Framework and Union Square Ventures. The investment will support Glow's mission to accelerate the adoption of renewable energy. Glow has already launched three solar farms in Rajasthan, generating a total of 21.3 MW of solar capacity. The funding will enable the company to expand its operations and develop more solar farms, focusing on bringing clean and affordable energy to communities in India and beyond.
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D2C beauty company Wow seeks strategic buyer at a lower $250 million valuation
Economic Times
·
7m ago
Medial
Direct-to-consumer beauty brand Wow Skin Science is seeking a strategic buyer as investors aim to exit at a reduced $250 million valuation amid fierce D2C segment competition. Previously valued at $400 million, the brand has witnessed declining growth and financial losses. Industry consolidation is increasing as new-age brands find scaling challenging, and legacy consumer goods companies are eyeing acquisitions. Wow Skin Science's decision aligns with a broader shift in the $15 billion Indian beauty market.
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Siksti’s hyperlocal app promises to deliver beauty, fashion in 60 min
YourStory
·
2y ago
Medial
Siksti, a hyperlocal e-commerce platform, has launched the Quick Commerce app, focusing on beauty and fashion products. The app offers doorstep delivery within 60 minutes in select areas of Mumbai, India. Siksti aims to tap into the growing demand for quick and convenient shopping experiences in the beauty and fashion sectors through its hyperlocal delivery model.
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Quick commerce is not creating new demand: Nykaa Beauty CEO Anchit Nayar
Economic Times
·
7m ago
Medial
Nykaa Beauty CEO Anchit Nayar suggests that quick commerce is meeting existing demand rather than creating new demand for beauty products. Nykaa focuses on generating demand, especially in untapped tier-II and tier-III cities. Despite acknowledging successful quick commerce trials, Nayar emphasizes the importance of demand creation. Nykaa is expanding store locations and enhancing delivery services, aiming for fast-moving beauty products to reach customers within 30 minutes to three hours, adapting to urban preferences for convenience.
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Zepto’s 50:50 Bet: Can It Balance The Quick Commerce Scale?
Inc42
·
10m ago
Medial
Quick commerce has rapidly transformed the ecommerce landscape in India. From Swiggy to Zepto to Blinkit, various companies are venturing into quick deliveries. While fruits and vegetables currently dominate demand, there is a shift towards a more balanced split between grocery and emerging categories like beauty, personal care, home appliances, apparel, and electronics. Thin margins in the grocery vertical drive the need to explore higher-margin categories. Quick commerce platforms aim to provide high-quality essentials at great value and expand their presence in tier 2 cities. The convenience and lack of accessible grocery chains in certain areas contribute to the popularity of quick commerce. Overall, the dynamics of quick commerce in India are evolving rapidly.
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Cash rich quick commerce firms rush to grab dark store sites, personnel amid rapid growth
Economic Times
·
12m ago
Medial
Quick commerce companies are expanding rapidly, leading to a rush to open dark stores and a scramble to find personnel to manage operations and supply chains. The competition for suitable locations for micro warehouses in large cities is fierce and expensive. Companies like BigBasket, Zepto, Flipkart Minutes, and Swiggy Instamart are aggressively recruiting and poaching employees to meet the demand for quick delivery. These companies are also increasing their stock-keeping units to meet consumer demand. Manpower is in high demand, with multiple digitally native players vying for top positions in the industry.
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D2C companies cough up 30-45% cut for a spot on quick-commerce sites
Economic Times
·
1y ago
Medial
Niche direct-to-commerce (D2C) companies in sectors like FMCG, beauty, and health are paying higher commissions of 30-45% to be listed on quick-commerce platforms. This is in contrast to the 10-20% commission paid by larger FMCG companies. Small brands face challenges in the listing process and rely on personal referrals for visibility. Brands also spend around 20% of sales on advertising and offer discounts of 20-25%. Despite the high costs, quick-commerce platforms account for a significant portion of sales for D2C brands. However, uncertainty and limited access to data pose challenges for these brands.
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Instagram Reels dominates beauty purchases in India
Livemint
·
1y ago
Medial
According to a survey commissioned by Meta, more than 80% of surveyed consumers in India find beauty products online, with Meta's Facebook and Instagram platforms leading the way in beauty product searches. Instagram Reels, in particular, plays a significant role in purchase decisions, with 47% of consumers discovering beauty products through this feature. The study also showed that there has been a shift towards online purchases for beauty products, with 68% of consumers now preferring online shopping. This data highlights the increasing influence of social media platforms in the beauty industry in India.
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