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Trent expands into beauty retail with new Zudio format: Report

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- Trent Ltd, a subsidiary of Tata Group, has entered the mass-priced beauty segment with the launch of its new standalone store format, Zudio Beauty. - Zudio Beauty will directly compete with established players such as Hindustan Unilever's Elle18, Sugar Cosmetics, Health & Glow, and Colorbar. - Trent Ltd previously ventured into the high-end cosmetics space with Tata Cliq Palette stores and also founded India's first beauty brand, Lakme. - This expansion into the affordable beauty space taps into a growing market segment, as most competitors focus on premium and luxury categories. - The first Zudio Beauty store has already opened in Bengaluru, with plans to expand to other major cities like Gurugram, Pune, and Hyderabad. - Trent's Zudio brand has been a significant contributor to the company's growth, surpassing Westside in revenue and now accounting for over a third of Trent's total revenue.