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Zepto’s 50:50 Bet: Can It Balance The Quick Commerce Scale?

Inc42Inc42 · 13d
Zepto’s 50:50 Bet: Can It Balance The Quick Commerce Scale?

Quick commerce has rapidly transformed the ecommerce landscape in India. From Swiggy to Zepto to Blinkit, various companies are venturing into quick deliveries. While fruits and vegetables currently dominate demand, there is a shift towards a more balanced split between grocery and emerging categories like beauty, personal care, home appliances, apparel, and electronics. Thin margins in the grocery vertical drive the need to explore higher-margin categories. Quick commerce platforms aim to provide high-quality essentials at great value and expand their presence in tier 2 cities. The convenience and lack of accessible grocery chains in certain areas contribute to the popularity of quick commerce. Overall, the dynamics of quick commerce in India are evolving rapidly.

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