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Amazon India sees festive surge in luxury sales: Apple tablet sales up 10x, beauty segment grows 4-fold | Company Business News

Livemint

Livemint · 9m ago

Amazon India sees festive surge in luxury sales: Apple tablet sales up 10x, beauty segment grows 4-fold | Company Business News

Premium products were in high demand during the Amazon Great Indian Festival (AGIF) 2024, with categories such as televisions, smartphones, and large appliances seeing significant growth. There was a clear trend of premiumisation, with consumers opting for higher-end products across various segments. Large-screen TVs accounted for 30% of total unit sales and there was strong demand for Apple and Samsung tablets. Additionally, the fashion and beauty segment saw a 400% spike in premium categories. Amazon India witnessed a 20% increase in customer visits during the AGIF 2024 compared to the previous year.

Related News

Diwali 2023 sparks 51.5% surge in beauty product sales

OutlookIndia

OutlookIndia · 1y ago

Diwali 2023 sparks 51.5% surge in beauty product sales

According to Assiduus Global Inc., an AI-powered cross-border e-commerce accelerator, electronics, lifestyle, and beauty products were the top-selling segments during the recent festive season. Mobile phones, adaptors, and earpods were the best-selling products in the electronics category, while face and body creams were popular in the lifestyle and beauty segment. Beauty products saw a remarkable growth of 51.51% compared to the previous year, with Kerala leading in regional contribution. The report also highlighted a surge in sales of healthcare and nutrition products, signifying a shift towards health-conscious choices among Indian consumers.

Early Festive Rush Lifts D2C Orders by 16%, Says GoKwik

StartupTalky

StartupTalky · 3d ago

Early Festive Rush Lifts D2C Orders by 16%, Says GoKwik

Indian shoppers are embracing the festive season early, driving a 16% year-on-year increase in direct-to-consumer (D2C) orders on GoKwik’s platform during the pre-festive period. Fashion & apparel lead sales at 31%, with beauty & personal care at 22% and health & wellness at 14%. Notably, astrological products showcased the highest average order value. The surge in prepaid orders and improved supply chains indicate a strong quarter ahead for the $20 billion D2C sector.

Meesho logs 120 crore customer visits during its 10-day festive sale

Economic Times

Economic Times · 1y ago

Meesho logs 120 crore customer visits during its 10-day festive sale

Indian e-commerce platform Meesho reported 120 crore customer visits during its 10-day festive sale, marking a three-fold increase in business. The sale, named "Meesho Mega Blockbuster Sale," saw categories such as home & kitchen, fashion, and beauty garner over 72 orders per second. The company recorded 1.6 crore new app installs and witnessed a surge in kids' wear purchases. Around 14 lakh sellers participated in the sale, offering 12 crore product listings across 30 categories.

Premium Apple, Samsung devices driving smartphone sales growth during festive season

Economic Times

Economic Times · 1y ago

Premium Apple, Samsung devices driving smartphone sales growth during festive season

During the flagship events, the Great Indian Festival and Big Billion Days, premium smartphone sales on Amazon and Flipkart showed significant growth. Apple and Samsung led this surge in the premium segment. Data from Counterpoint Research indicates that the segment saw a 50% YoY increase on Flipkart and nearly 200% YoY growth on Amazon, driven by sales of iPhone 14 and Galaxy S21 FE. The festive season smartphone sales this year are expected to grow 7% YoY in terms of volumes, with a 15% YoY growth in average selling price.

Fashion and premium electronics dominate India’s 2024 festive ecommerce sales: Redseer

YourStory

YourStory · 10m ago

Fashion and premium electronics dominate India’s 2024 festive ecommerce sales: Redseer

The fashion category, especially ethnic wear like kurta and kurti sets, performed exceptionally well during India's 2024 ecommerce festive sales. This was driven by the ongoing wedding season and high demand from Tier II+ cities. Unbranded and value segments in women's apparel, daily-wear jewellery, and kids' fashion also experienced significant growth. Demand for premium electronics like air conditioners and refrigerators increased, while the television segment grew at a slower pace. The mobile phone market had mixed growth, with a shift towards iOS observed. Beauty, personal care, home furnishings, and décor categories also performed strongly during the festive sales period.

Hero MotoCorp gains 3% after auto sales rise 5% in August

Money Control

Money Control · 12m ago

Hero MotoCorp gains 3% after auto sales rise 5% in August

Shares of Hero MotoCorp have seen a significant increase of nearly 50 percent in the past month. The company reported better-than-expected sales numbers for August, with total sales rising 5 percent year-on-year to 5.12 lakh units. Domestic sales were up 4 percent, while exports grew by 27 percent. The company expects a faster recovery in the rural segment and anticipates healthy growth during the upcoming festive season. With new scooter launches, investments in power brands, and growth in the 125cc segment, Hero MotoCorp aims to outpace industry growth.

Luxury companies pin their hopes on winter and wedding shopping

Livemint

Livemint · 9m ago

Luxury companies pin their hopes on winter and wedding shopping

Early trends suggest a revival of sales momentum in the second half of the fiscal year at luxury hotspots in India. The ongoing festive season, including weddings, is expected to make up for slow sales earlier this year. In Delhi, luxury brands like Aquazzura and Brunello Cucinelli are experiencing brisk sales despite high prices. South India is also witnessing strong sales in the luxury sector, particularly in accessories, clothing, watches, and home categories. Mumbai's Jio World Plaza has seen new store openings, while French luxury brand Cartier is experiencing increased demand for watches and jewellery.

Ecommerce sales up 19% YoY in mid-year sales week of July 19-25

Economic Times

Economic Times · 1y ago

Ecommerce sales up 19% YoY in mid-year sales week of July 19-25

Ecommerce sales in India saw a 19% increase in value during the mid-year sales period of July 19-25 compared to the same period last year, according to Unicommerce. Sales were driven by Amazon's Prime Day and other competing sales on different platforms. While the mid-year sales were successful, experts believe they may not accurately reflect the potential growth in the upcoming festive season. Furthermore, the health and nutraceuticals segment saw a 78% growth, FMCG and agriculture grew 48%, and beauty and personal care grew 21% during the sale period. Discounts and deep discounting also played a significant role in driving sales.

Tablets set for a record year after a bad 2023 in India

Livemint

Livemint · 12m ago

Tablets set for a record year after a bad 2023 in India

Tablet sales in India are expected to reach record highs in 2024, driven by increased demand from parents seeking affordable computing devices for their children, large-scale orders from state governments, and the return of procurement by the edtech sector. Sales of tablets in Q2 2024 grew 2.3 times year-on-year, reaching 1.84 million units. The COVID-19 pandemic and the need for remote work and education devices have contributed to the surge in tablet sales. Analysts estimate that tablet sales in 2024 could be around 5.8-6 million units, with an average selling price of $175, resulting in the market exceeding $1 billion in revenue.

Properties worth Rs 1.17 lakh crore sold by 18 listed realty firms in FY24; Godrej properties at top

Money Control

Money Control · 1y ago

Properties worth Rs 1.17 lakh crore sold by 18 listed realty firms in FY24; Godrej properties at top

Major listed real estate developers in India have reported higher sales bookings in the 2023-24 fiscal year compared to the previous year. Godrej Properties emerged as the leader with sales bookings amounting to Rs 22,527 crore, followed by Prestige Estates Projects at Rs 21,040 crore. The surge in sales can be attributed to increased housing demand post-COVID-19 and a preference for established developers. The residential segment contributed significantly to overall sales. The trend showcases the recovery and growth of the Indian real estate market and the demand for luxury homes.

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