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Meesho logs 120 crore customer visits during its 10-day festive sale
Economic Times
·
1y ago
Medial
Indian e-commerce platform Meesho reported 120 crore customer visits during its 10-day festive sale, marking a three-fold increase in business. The sale, named "Meesho Mega Blockbuster Sale," saw categories such as home & kitchen, fashion, and beauty garner over 72 orders per second. The company recorded 1.6 crore new app installs and witnessed a surge in kids' wear purchases. Around 14 lakh sellers participated in the sale, offering 12 crore product listings across 30 categories.
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Meesho claims 40% increase in total orders during annual festival sales
Economic Times
·
10m ago
Medial
- Meesho, a SoftBank-backed ecommerce firm, experienced 40% year-on-year growth in total orders during its annual festival sales. - The company recorded 145 crore customer visits during the 10-day 'Meesho Mega Blockbuster Sale 2024'. - Tier-IV cities accounted for approximately 45% of the total customer visits during the sale. - Prepaid orders on Meesho's platform increased by 117%, indicating a shift towards digital payment options in tier-II and beyond. - Home and kitchen segment saw a notable 105% increase in YoY growth, beauty and personal care rose by 60%, and kids & baby essentials grew by 75%. - Meesho Mall, which offers branded products, witnessed a two-fold growth in orders.
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Meesho's festive sale sees record orders on first day, 100% up on year
Economic Times
·
10m ago
Medial
Ecommerce platform Meesho saw a surge in orders during its festive season sale, with nearly double the number of orders compared to last year. The company reported a record-breaking start to its Mega Blockbuster Sale, with about 6.5 crore unique customers on the first day. Nearly 45% of the orders came from first-time customers. Meesho's success comes as Amazon and Flipkart also kick off their festive season sales, with ecommerce platforms anticipating increased demand for high-value items like electronics and fashion. A survey showed that 71% of Indians plan to shop online this festive season.
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Flipkart claims 1.4 billion customer visits during Big Billion Days sale
Economic Times
·
1y ago
Medial
During Flipkart's annual festive sale - The Big Billion Days (TBBD), the e-commerce giant claimed to have received a record 1.4 billion customer visits in the first seven days. The company also announced that it successfully delivered products to remote regions and had the largest fleet of women wishmasters compared to previous editions. Flipkart's Kirana partners delivered over four million packages in the first four days, and their artisan community saw a significant growth during the sale. Additionally, Flipkart created 1 lakh new job opportunities in its supply chain during this festive season.
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Meesho eyes three-fold festive season order growth
Economic Times
·
1y ago
Medial
Meesho, the SoftBank-backed platform, is aiming for a three-fold growth in orders during the upcoming festive season. To achieve this, Meesho will leverage its in-app brand store called Meesho Mall, which allows brands to sell directly to consumers. Meesho Mall has been growing at a rate of 30% month-on-month and has processed around 1 crore orders in the last six months. The platform aims to focus on accessibility, affordability, selection, and experience for its stakeholders while doubling down on its monetization efforts.
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Orders surged 40% during Blockbuster sale: Meesho
YourStory
·
10m ago
Medial
- Meesho's orders surged 40% YoY during their flagship sale. - Home and kitchen sales more than doubled, while Beauty and Personal Care grew by 60%, and Kids & Baby Essentials saw a 75% rise. - Approximately 45% of Meesho's shoppers were from tier IV cities, including places like Ranaghat, Neyyattinkara, Bhadohi, and Sangareddy. - Over 25,000 sellers doubled their revenue during the sale. - Meesho witnessed a 100% increase in Day 1 orders compared to the previous year, with daily orders surging over threefold. - 6.5 crore customers visited the platform on Day 1 of the sale, purchasing products across various categories.
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Festive Rush Sparks Speed War: Quick Commerce & Ecommerce Battle For Fastest Deliveries
Inc42
·
10m ago
Medial
- Efficient supply chain is crucial for the long-term sustainability of India's quick delivery realm. - Same-day and next-day deliveries have seen a significant increase during peak periods, now accounting for 12-15% of total ecommerce deliveries. - Ecommerce platforms are now focusing on swift deliveries (same day or next day) during the festive season, compared to the earlier timeline of 4-5 days. - Demand for fast deliveries has surged compared to last year's festive sales. - Quick-commerce players are expected to capture a significant portion of the customer base seeking instant gratification. - Ecommerce platforms are striving to stay ahead of the delivery curve and ensure no shopper is left craving amid the festive rush.
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Flipkart sees record 7.2B visits during festive season
YourStory
·
9m ago
Medial
During the festive season, Flipkart, the Indian ecommerce giant, experienced a surge in customer engagement with over 7.2 billion visits. The company observed a record-breaking 282 million unique visitors, mainly driven by personalized preferences and an increase in premiumization, particularly in metros and Tier II+ cities. Flipkart's efforts to expand its reach and redefine ecommerce have resulted in enhanced shopping experiences for customers across the country. Sellers on the platform also witnessed significant growth and increased sales compared to the previous year, with some experiencing a 40-50% year-on-year growth. Additionally, Flipkart successfully concluded its Crafted by Bharat sale event, showcasing over 25,000 unique handicraft products and impacting over 1.8 million livelihoods.
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Myntra sees 460 million customer visits during its festival sale
Economic Times
·
1y ago
Medial
Myntra, the Indian online fashion retailer, experienced a record-breaking 460 million customer visits during its recent festival sale. The company, owned by Flipkart, witnessed a surge in online shopping as customers flocked to the platform to take advantage of the discounts and offers. This high demand highlights the growing popularity and success of e-commerce in India.
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Meesho’s CXO Harsh Chaudhary quits, joins Flipkart
Thehindubusinessline
·
1y ago
Medial
Harsh Chaudhary, the CXO of monetisation at e-commerce platform Meesho, has left the company to join Flipkart. During his two-year tenure at Meesho, Chaudhary led the advertising and financial services divisions. At Flipkart, he will be the Vice-President of Customer, overseeing customer growth and retention. Chaudhary will also be responsible for running Flipkart's video commerce unit. Chaudhary joins a number of top management employees who have recently left Meesho. The company recently announced a ₹200 crore employee stock option buyback programme and reported profitability in July 2023.
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Tier 2-3 cities drive Amazon India festive sale; premium products' demand rise
Economic Times
·
1y ago
Medial
During the Great Indian Festival, Amazon India recorded the highest ever customer visits of 110 crore, with 80% of shoppers coming from tier 2 and 3 cities. The demand for premium products also saw a significant rise. The festival season sale saw a surge in smartphone sales, especially 5G-enabled devices, and large-screen TVs. Premium appliances like ACs and refrigerators also experienced a growth of 2.5 times. Categories such as jewellery and smartwatches also witnessed a high demand. No-cost EMI and exchange offers were key drivers of sales.
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