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Meesho claims 40% increase in total orders during annual festival sales

Economic TimesEconomic Times · 10m ago
Meesho claims 40% increase in total orders during annual festival sales
Medial

- Meesho, a SoftBank-backed ecommerce firm, experienced 40% year-on-year growth in total orders during its annual festival sales. - The company recorded 145 crore customer visits during the 10-day 'Meesho Mega Blockbuster Sale 2024'. - Tier-IV cities accounted for approximately 45% of the total customer visits during the sale. - Prepaid orders on Meesho's platform increased by 117%, indicating a shift towards digital payment options in tier-II and beyond. - Home and kitchen segment saw a notable 105% increase in YoY growth, beauty and personal care rose by 60%, and kids & baby essentials grew by 75%. - Meesho Mall, which offers branded products, witnessed a two-fold growth in orders.

Flipkart sees record 7.2B visits during festive season

YourStoryYourStory · 10m ago
Flipkart sees record 7.2B visits during festive season
Medial

During the festive season, Flipkart, the Indian ecommerce giant, experienced a surge in customer engagement with over 7.2 billion visits. The company observed a record-breaking 282 million unique visitors, mainly driven by personalized preferences and an increase in premiumization, particularly in metros and Tier II+ cities. Flipkart's efforts to expand its reach and redefine ecommerce have resulted in enhanced shopping experiences for customers across the country. Sellers on the platform also witnessed significant growth and increased sales compared to the previous year, with some experiencing a 40-50% year-on-year growth. Additionally, Flipkart successfully concluded its Crafted by Bharat sale event, showcasing over 25,000 unique handicraft products and impacting over 1.8 million livelihoods.

Festive Rush Sparks Speed War: Quick Commerce & Ecommerce Battle For Fastest Deliveries

Inc42Inc42 · 10m ago
Festive Rush Sparks Speed War: Quick Commerce & Ecommerce Battle For Fastest Deliveries
Medial

- Efficient supply chain is crucial for the long-term sustainability of India's quick delivery realm. - Same-day and next-day deliveries have seen a significant increase during peak periods, now accounting for 12-15% of total ecommerce deliveries. - Ecommerce platforms are now focusing on swift deliveries (same day or next day) during the festive season, compared to the earlier timeline of 4-5 days. - Demand for fast deliveries has surged compared to last year's festive sales. - Quick-commerce players are expected to capture a significant portion of the customer base seeking instant gratification. - Ecommerce platforms are striving to stay ahead of the delivery curve and ensure no shopper is left craving amid the festive rush.

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