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Flipkart sees record 7.2B visits during festive season

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During the festive season, Flipkart, the Indian ecommerce giant, experienced a surge in customer engagement with over 7.2 billion visits. The company observed a record-breaking 282 million unique visitors, mainly driven by personalized preferences and an increase in premiumization, particularly in metros and Tier II+ cities. Flipkart's efforts to expand its reach and redefine ecommerce have resulted in enhanced shopping experiences for customers across the country. Sellers on the platform also witnessed significant growth and increased sales compared to the previous year, with some experiencing a 40-50% year-on-year growth. Additionally, Flipkart successfully concluded its Crafted by Bharat sale event, showcasing over 25,000 unique handicraft products and impacting over 1.8 million livelihoods.