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Festive Rush Sparks Speed War: Quick Commerce & Ecommerce Battle For Fastest Deliveries

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Festive Rush Sparks Speed War: Quick Commerce & Ecommerce Battle For Fastest Deliveries

- Efficient supply chain is crucial for the long-term sustainability of India's quick delivery realm. - Same-day and next-day deliveries have seen a significant increase during peak periods, now accounting for 12-15% of total ecommerce deliveries. - Ecommerce platforms are now focusing on swift deliveries (same day or next day) during the festive season, compared to the earlier timeline of 4-5 days. - Demand for fast deliveries has surged compared to last year's festive sales. - Quick-commerce players are expected to capture a significant portion of the customer base seeking instant gratification. - Ecommerce platforms are striving to stay ahead of the delivery curve and ensure no shopper is left craving amid the festive rush.

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