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Premium Apple, Samsung devices driving smartphone sales growth during festive season
Economic Times
ยท
1y ago
Medial
During the flagship events, the Great Indian Festival and Big Billion Days, premium smartphone sales on Amazon and Flipkart showed significant growth. Apple and Samsung led this surge in the premium segment. Data from Counterpoint Research indicates that the segment saw a 50% YoY increase on Flipkart and nearly 200% YoY growth on Amazon, driven by sales of iPhone 14 and Galaxy S21 FE. The festive season smartphone sales this year are expected to grow 7% YoY in terms of volumes, with a 15% YoY growth in average selling price.
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India's smartphone market sees 2% drop in 2023, shipped 148.6 mn units: Canalys
Business Insider
ยท
1y ago
Medial
India's smartphone market experienced a minor decline of two percent in 2023, with 148.6 million overall shipments, according to a report by Canalys. The market benefited from strong demand during the festival season, leading to a 20 percent increase in Q4 sales compared to the previous year. Samsung secured the top position with a 20 percent market share, followed by Xiaomi and Vivo. The premium segment witnessed significant growth due to financing options and rising disposable income, while Apple leveraged the Diwali festive sales to contribute more than 50 percent to its Q4 shipments. Canalys expects mid-single digit growth in the Indian smartphone market in 2024.
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Festive sales end with a bang, after Rs 1 lakh crore of clicks
Economic Times
ยท
9m ago
Medial
Ecommerce platforms in India recorded total sales of nearly Rs 1 lakh crore ($11.9 billion) during the festive season, expanding by over 23% from the previous year. The growth was driven by demand from non-metro consumers and increased purchases of luxury brands. Smartphones emerged as the leading category, accounting for nearly 65% of all smartphone sales. Premium fashion and large appliances also saw significant growth. The rise in festive sales was reflected in the increase in Unified Payments Interface (UPI) transactions and total settlements. Quick commerce performed better than expected, contributing about $1.1-1.2 billion in sales. Homegrown direct-to-consumer brands saw a significant increase in revenue.
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Festive sales hit $6.5 billion in a week on ecommerce street: report
Economic Times
ยท
10m ago
Medial
- Online marketplaces recorded a 26% increase in sales, reaching $6.5 billion in one week of festive sales. - Mobile phones, electronics, consumer durables, home, and general merchandise accounted for three-fourths of the total sales. - Sales in the first week made up for about 55% of the total expected ecommerce sales during the festive season this year. - Ecommerce giants Flipkart and Amazon India started their annual festive season sales on September 27, with a strong demand observed from tier-II and beyond cities. - Supply chain issues pose a significant challenge for brands during the festive rush, with demand exceeding expectations in some cases. - Quick-commerce platforms are also witnessing growth during the festive season, particularly in categories like wearables and audio products.
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Tier 2-3 cities drive Amazon India festive sale; premium products' demand rise
Economic Times
ยท
1y ago
Medial
During the Great Indian Festival, Amazon India recorded the highest ever customer visits of 110 crore, with 80% of shoppers coming from tier 2 and 3 cities. The demand for premium products also saw a significant rise. The festival season sale saw a surge in smartphone sales, especially 5G-enabled devices, and large-screen TVs. Premium appliances like ACs and refrigerators also experienced a growth of 2.5 times. Categories such as jewellery and smartwatches also witnessed a high demand. No-cost EMI and exchange offers were key drivers of sales.
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Ecommerce platforms target tier-2 and tier-3 cities for festive sales growth in India
Economic Times
ยท
1m ago
Medial
Consumer brands and ecommerce platforms in India are targeting tier-2, -3, and -4 cities to boost sales during the festive season. Companies like Amazon, Meesho, and Flipkart are expanding their delivery networks, while brands like Nykaa plan to bolster regional engagements and offer significant discounts. Despite slowing growth in major urban markets, smaller cities are poised for expansion, driven by increased smartphone penetration and disposable incomes. Platforms hope that festive demand will compensate for earlier sales declines.
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Fashion and premium electronics dominate Indiaโs 2024 festive ecommerce sales: Redseer
YourStory
ยท
9m ago
Medial
The fashion category, especially ethnic wear like kurta and kurti sets, performed exceptionally well during India's 2024 ecommerce festive sales. This was driven by the ongoing wedding season and high demand from Tier II+ cities. Unbranded and value segments in women's apparel, daily-wear jewellery, and kids' fashion also experienced significant growth. Demand for premium electronics like air conditioners and refrigerators increased, while the television segment grew at a slower pace. The mobile phone market had mixed growth, with a shift towards iOS observed. Beauty, personal care, home furnishings, and dรฉcor categories also performed strongly during the festive sales period.
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Festive season a boost for second-hand electronics sellers, but buyers undecided
Livemint
ยท
10m ago
Medial
Refurbished electronics sellers in India are expecting increased business during the festive season. ReFit Global plans to sell over 350,000 units in the last three months of the year, while Cashify may double its smartphone procurement numbers. The festive season typically sees a 30-40% increase in demand for refurbished items, particularly in tier-2 and tier-3 cities. Refurbished devices offer a cost-effective way for users to access trendy smartphones and laptops. Additionally, the availability of monthly payment options further contributes to the attractiveness of refurbished devices.
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Ecommerce clicks dip in December, trigger growth concerns
Economic Times
ยท
1y ago
Medial
The festive sales period has come to an end and e-commerce growth is starting to slow down. As the demand for online shopping during the festive season decreases, there is a decline in the growth rate of e-commerce. This indicates that the momentum of online sales is losing steam.
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Amazon Prime Day boosts sales across categories, but smartphones lag - The Economic Times
Economic Times
ยท
25d ago
Medial
Amazon's Prime Day sale saw substantial growth in several categories, including electronics, beauty, home, and fitness, despite lagging smartphone sales. Brands reported up to sixfold sales increases, indicating robust consumer demand and a strong start to the festive shopping season. This event serves as a crucial sales boost and market indicator ahead of the festive quarter. While metro city sales remained strong, tier II and III cities contributed significantly to the order volume.
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Vivo beats Samsung and Apple as Indiaโs leading smartphone brand in 2024, IDC report reveals
Livemint
ยท
5m ago
Medial
In 2024, Vivo emerged as India's top smartphone brand, surpassing Samsung, according to the IDC report. India's smartphone market saw a 4% year-on-year growth, despite a 3% dip in the fourth quarter. Apple became the fourth-largest brand, with record shipments and a 10% market share. Average smartphone prices rose slightly, with significant growth in the mid and premium segments. 5G adoption soared, and both online and offline sales grew by 4%, with offline holding a slight lead.
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