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Varun Bhambhani

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Medial • 5d

Automation has quietly crossed a line. For years, companies spoke about AI as assistance. Tools that help teams move faster, see clearer, and work smarter. What Nike just acknowledged publicly is that assistance has turned into replacement. When a global brand attributes job cuts directly to automation, it confirms something many professionals sensed but rarely heard stated plainly. The structure of work itself is changing. This is not about factories or machines. It is about decision velocity. Systems now forecast demand, manage inventory, flag risks, and recommend actions continuously. Human teams cannot compete with that speed. The painful part is that many roles were designed around coordination. Passing information, compiling reports, aligning stakeholders. Automation collapses that need. What remains valuable is judgment. Creativity. Ethics. Direction. Nike’s decision is not cold or reckless. It is rational in a competitive environment where margins are thin and uncertainty is constant. The real question is not why companies automate. It is how individuals adapt. Stability no longer comes from brand names or job titles. It comes from relevance. Understanding this early is uncomfortable. Ignoring it is worse. Read the full breakdown → https://geeksgrow.com/blog/nike-job-cuts-due-to-automation-signal-a-corporate-reset/

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