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A brand is not judged by its logo alone. It is judged by how consistent it feels across every touchpoint. Think about it: if your Instagram looks playful but your website feels corporate, or your packaging uses different typography than your ads, th

Design is the silent ambassador of your brand. Before you explain your service. Before you quote your price. Your design sets the impression. I’ve seen businesses lose trust because their logo, colours, and visuals felt unclear. People judge in s

Most people think marketing is just about selling. But the truth is selling is the outcome of truly great marketing. At Campayn, we believe in crafting marketing that builds trust, delivers real value, and creates lasting relationships. Selling beco

Here’s the truth I’ve learned as a designer: your design speaks before you do. Founders spend weeks on content and captions, but the first thing people notice? The design. And in those first 3 seconds, trust is either built or lost. When I design

It’s the first impression your customers get, and it speaks volumes about your brand. Your business deserves the power of great design! A high-quality design is more than just visuals Whether you need a stunning logo, eye-catching social media gra

Good design comes from good collaboration. The best design work happens in partnership. It starts with clear goals, honest timelines, and shared expectations. Not just what needs to be done, but why it matters. Strong collaboration leaves room for

Hi everyone 👋, I’m Ashiq, a graphic designer based in Qatar, and the founder of aaee design. At aaee design, I focus on branding and minimal design. Helping startups and businesses create identities that are clear, modern, and memorable. I believe

“From Curiosity to Client: Funnel Design That Converts for AI Startups” For an AI startup, funnel design must guide users from awareness to trust to conversion—especially when selling cutting-edge tech. Top of the funnel (TOFU) is about educating

“Dark Patterns vs Ethical UX: The Psychology of Design That Builds or Breaks Trust” Dark Patterns are manipulative design tactics that trick users into taking actions they didn’t intend—like adding hidden costs, confusing opt-outs, or guilt-tripping

The Halo Effect is a psychological bias where our overall impression of a person or brand influences how we perceive their other qualities. In marketing, this means that if customers like one product or experience, they’re more likely to view the ent