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Shivam Bansal

. • 13h

Most founders think their startup problems are external. The market is slow. Customers don’t “get” the product. Pricing feels impossible. Operations are messy. But in reality, most startups are limited by something far less visible: the psychology of the founder. Not motivation. Not intelligence. But the mental models driving everyday decisions. Founders don’t just build products — they build beliefs into them. When a founder is emotionally attached to their idea, the product becomes an extension of identity. Feedback feels personal. Negative signals are ignored. Features are added to defend ego rather than solve problems. The result? Bloated products Confusing value propositions Weak product–market fit Great products emerge when founders treat ideas as hypotheses, not truths.

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