Firstly, many donât have a deep, tested understanding of who exactly theyâre talking to, what their pain points are, what language they speak, or where they actually hang out online.
Secondly, some spread themselves thin, Facebook, Insta, Google Ads, influencers, without knowing which channel is actually driving quality leads or conversions.
Thirdly, and honestly, impressions, likes, and followers look nice, but they donât always bring revenue. Without a system for tracking meaningful KPIs (like CAC, LTV, or conversion rates), itâs hard to know whatâs really working.
Forth, A lot of founders get burned by agencies that talk big, charge big, and deliver small, because they rely on generic strategies instead of building a unique funnel for that specific business.
Fifth, lemme tell you that, most founders wear too many hats. They donât have the time to learn marketing deeply or the money to hire great talent, so things fall between the cracks or stay stuck in the "trial-and-error" stage.
Lastly, they focus on selling features, not feelings. And in todayâs ad world, people buy emotion as it seems, not just products.
In short mate, the problem isnât advertising itself, itâs strategy, focus, and trust. Without those, even a good product can sink in a noisy market.