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Behavioral Finance examines how emotions and biases affect financial decisions, leading to irrational behavior. Unlike traditional finance, it acknowledges that people often make decisions influenced by psychology. Key points include: 1. Loss Avers
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Priming is the invisible force that makes you crave, click, and buy — often without knowing why. By planting subtle cues through colors, sounds, or words, brands shape your decisions subconsciously. Think McDonald’s red and yellow, or Starbucks’ cozy
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★ Top 10 Qualities of Real CEO 1. Leadership: Ability to inspire and motivate teams towards a common vision 2. Visionary: Strategic thinking and long-term planning to guide the company's direction 3. Decision-making: Making tough decisions quickl
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“Same Facts, New Feeling: How the Framing Effect Shapes Customer and Audience Behavior” The Framing Effect is the idea that the way information is presented—rather than the facts themselves—can dramatically influence decisions. In business and media
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