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EDITKARO

"Craft your story, f... • 20d

Why do so many smart founders avoid being on camera? I’ve learned it’s rarely about confidence. It’s about control. Video forces you to show the parts you can’t polish, rehearse, or hide behind a deck. But here’s the twist: those unpolished parts are what make people trust you faster. Founders who show up on video don’t just market their product — they reduce doubt.

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