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Yesterday I thought I was confused. Today I realised I was wrong. I’m actually more confused. I shared that I’m down to two B2B SaaS ideas. One in sales. One in marketing. Both strong. Both meaningful. Both solving problems we’ve lived at TCC and T

Today, Apple is going to launch iPhone 16 and tomorrow, The Clueless Company will launch TAA. 😍

Everyone thinks we’re leaving TCC and TAA behind. We’re not. Not even close. Over the past few weeks, a few people have asked if we’re shutting things down or shifting focus completely. I get why. Whenever you talk openly about building something n

Day 4 of risking everything to build something bigger than myself. I worked on the pets page today and also started shaping part of the history page. It’s all still UI on Figma, nothing implemented yet, but it’s starting to look like an actual produ

My mind isn’t broken. It’s overwhelmed. I’m not lazy, I’m exhausted from pretending I’m okay. I don’t recognize myself sometimes. The girl who used to think clearly, create freely, and move with confidence… she feels distant. But she’s not gone. Sh

After several months, I revisited Medial today and noticed a lot of improvements in the app’s responsiveness. The UI feels much more reactive compared to the last time I used it. That said, there’s still one change I’m really hoping to see the chara

𝗦𝘁𝘂𝗰𝗸 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗚𝗲𝗺𝗶𝗻𝗶 𝗮𝗻𝗱 𝗚𝗣𝗧? 𝗦𝗮𝗺𝗲. I use both every day—and here’s what I’ve noticed: 𝗚𝗲𝗺𝗶𝗻𝗶 •Great for deep reasoning •Handles long documents really well •Feels more technical and focused 𝗚𝗣𝗧 •Feels more

4 years ago, on Ganesh Chaturthi, we took the biggest leap of our lives. Manasi and I launched *The Clueless Company* on 10th September 2021. What started as two people with a vision (and honestly, a lot of uncertainty) has today turned 4 years old.

Every startup feels like a puzzle , one day you’re designing, the next you’re rethinking everything. I’m learning how tricky it is to balance creativity, tech, and real user needs while building a fashion platform.