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Mehul Fanawala

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The Clueless Company • 3m

Everyone thinks we’re leaving TCC and TAA behind. We’re not. Not even close. Over the past few weeks, a few people have asked if we’re shutting things down or shifting focus completely. I get why. Whenever you talk openly about building something new, people assume the old things are being abandoned. But here’s the truth. TCC and TAA are our foundation. They’re the reason we get to experiment today. They’re the reason we can even think about building a new product tomorrow. They’re not going anywhere. If anything, we’re doubling down on them while raising a new baby on the side. And anyone who has ever taken care of a newborn will get what I mean here. You don’t replace your family when a baby arrives. You simply make more room. More late nights. More attention. More planning. More chaos. More excitement. That’s exactly what this phase feels like. The Clueless Company and The Agency Auditor are running strong and steady. They’re our bread and butter. But this new product we’re building needs those extra midnight check-ins, those messy drafts, those conversations that stretch longer than planned. It needs that level of care that only something fragile and full of potential demands. And honestly, it feels good to be back in that zone. The place where you’re building with curiosity, not pressure. Where you’re figuring out things as you go. Where you’re reminded why you started in the first place. So no, nothing is shutting down. Nothing is slowing down. We’re simply expanding our world a little more. If you’ve ever grown something while protecting what you’ve already built, you’ll understand this feeling instantly. It’s tiring. It’s energizing. It’s confusing. It’s addictive. And it’s exactly the kind of growth Manasi and I signed up for.

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