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Saket Sambhav
•
ADJUVA LEGAL® • 1d
Stop Guessing! "Go to Gemba" 🚶♂️ Japanese Wisdom for Real Customer Insights. Tired of customer surveys and analytics not telling the whole story? There's a powerful Japanese principle from Toyota's production system: "Genchi Genbutsu" or "Go to Gemba" - which means "go to the actual place to see the actual facts." For startups, this means: 👀 Observing your customers in their natural environment. 🗣️ Understanding their unspoken needs and pain points. 🛠️ Getting out of the office and away from assumptions. No amount of data beats firsthand observation for deep empathy and breakthrough insights. When was the last time you truly went to your customer's "Gemba"? What did you discover? 👇
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