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Hitesh Agrawal

Be Your own Boss • 23d

Building trust with Indian users is a significant challenge for new applications due to past negative experiences with data privacy and security. For a new app to succeed, it must address several critical concerns, including: Establishing Trust: Indian users have grown cautious of new platforms, especially those handling sensitive information, given previous breaches of trust by other services. Regaining and maintaining this trust is paramount. Breaking User Inertia: Established players like WhatsApp have effectively leveraged strong strategies and the "network effect" to retain their user base. New alternatives must provide a compelling reason for users to switch and dismantle this loyalty. Enhancing Security: Features like end-to-end encryption, particularly in crucial functions like chat, should be implemented from the outset, not as an afterthought. This is essential to address user anxiety over data privacy.

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