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Vansh Khandelwal

Full Stack Web Devel... • 3d

Sula Vineyards, founded in 1997, reshaped India’s wine industry—dubbed the “King of Wine”—by popularizing wine among younger drinkers (average consumer was ~37; interest now growing under 30). Combining quality winemaking with experiential marketing—annual Sula Fest, vineyard tours, tastings and gourmet dining—Sula builds loyalty. Market research shapes a diverse portfolio from sweet to dry. It leverages government support to boost wine tourism and runs educational workshops promoting wine appreciation and responsible drinking. Embracing sustainable viticulture and eco‑packaging, Sula is expanding globally via exhibitions, redefining Indian wine culture.

https://medium.com/@vansh.khandelwal06/513b7f55130d

Recommendations from Medial

Rutika

Hey I am on Medial • 1y

I recently visited the Sula vineyard with my friends before the visit I had zero interest in the Liquor industry however this visit not only made me taste varieties of wine for the first time but also triggered me to do a business case study of Sula

8 Replies

LesGo

Dine. Delight. Repea... • 9m

Last Sunday's brunch at Jamming Goat 3.0 turned into a vineyard adventure with our Viticulture game night! 🎲 We hosted a Viticulture game night and had a blast growing our vineyards and crafting delicious wines.🍇 It was all about good vibes, great

LEKSHMAN M J

Hey I am on Medial • 7m

Market News: Nerolac, Cummins, Page, Sula Kansai Nerolac Paints, a manufacturer of paints and industrial coatings, registered a lower single digit revenue growth. During the quarter, the demand for decorative paints was impacted due to higher inflat