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I recently visited the Sula vineyard with my friends before the visit I had zero interest in the Liquor industry however this visit not only made me taste varieties of wine for the first time but also triggered me to do a business case study of Sula vineyard Here I have written a detailed business case study of Sula Vineyard https://medium.com/@rutikabhuimbar/wine-king-of-india-sula-vineyard-9f2c7e153dc7 @RajeevSula can be credited with putting India on the wine map of the world
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Sula Vineyards, founded in 1997, reshaped India’s wine industry—dubbed the “King of Wine”—by popularizing wine among younger drinkers (average consumer was ~37; interest now growing under 30). Combining quality winemaking with experiential marketing—
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