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Raj Gh

Idea different • 3m

Ever ordered something at Starbucks? Then you’ve probably noticed — before handing over your drink, they ask for your name & scribble it on the cup. Seems simple, right? But here’s the twist: Starbucks is notoriously known for getting names hilariously wrong. Like turning “Riya” into “Reyaa” or “Oliver” into “On El Over.” Now, you might think, “Are they really that bad at spelling?” But according to some marketing experts — it’s not a mistake, it’s strategy. Yep, you heard that right. Starbucks might actually be messing up names on purpose. Why? Bcoz when your name is misspelled in the funniest way possible, what do you do? Snap a pic. Post it. Share it on your stories. Tag them. Boom — free marketing. Free brand exposure. All from a misspelled name. So next time “Starbucks” butchers your name, don’t get annoyed — you might just be part of their genius marketing game.

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