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Poosarla Sai Karthik

Tech guy with a busi... • 1m

Innovation on Amazon is no longer optional. It’s the line between brands that grow and those that fade. The Jungle Scout Amazon Innovation Report shows where most brands stumble. They lose control to unauthorized sellers, fall into price wars, move too slowly with launches, and see advertising only as cost instead of insight. Winners take a different path. They keep a strong base of proven products, place bold bets, and test new ideas constantly. They defend pricing, use ads to read demand, and move fast from trend to shelf. OtterBox grew 86% by testing products at high frequency. La Roche Posay held pricing discipline to lead skincare. Momcozy expanded rapidly through smart launches and partnerships. The lesson is simple. Amazon rewards brands that stay disciplined yet agile. Build your core, keep experimenting, protect margins, and let data guide your moves. That is how innovation turns into growth.

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