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AMBIT VITIN
•
impress.ai • 2d
Simple analogies to explain complex processes: During the course of serving more than 13 years in multiple domains, I've seen many companies with strong sales and stringent processes related to finance and marketing that still fail to scale. The problem? Their analytics team doesn’t analyse. They just hand over metrics. But metrics without analysis are meaningless. It’s more or less like tracking your weight every morning and celebrating when the scale goes down… without asking why. Was it fat loss? Was it dehydration? Or are you actually unwell? The number alone doesn’t tell you the truth. That’s exactly how most companies, especially the start-ups miss the bigger picture. Reporting shows you what happened. Analytics explains why it happened and what to do next. And this is exactly why redundant “reporting-only” teams are at risk. AI won’t just throw numbers at you. Instead, it will tell you the story behind them. #TheStartupManager
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