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Ishaan Kundaliya

Learning to unlearn. • 7m

📊 Ayurveda Marketing: The Reality Check No One Talks About Everyone loves the “₹5000 crore Ayurvedic market” headline. But here’s the fine print nobody puts in their pitch deck: 70% of Ayurveda brands sell less than 500 units a month. The top 5 p

NovaEra Hub

18 || enterpreneur • 7m

chyawanprash ummm.... "you are scrolling through instagram all days , playing video games all night, handling the breakups. didn't you feel that your health is lacking somewhere why don't you eat chyawanprash at first thing and last thing before slee

Ishaan Kundaliya

Learning to unlearn. • 7m

You’re not wrong — lifestyle habits set the stage, but products like chyawanprash can be the assist, not the MVP. 🏀 Fun fact: Most Ayurvedic classics were designed assuming you’re already living in sync with your body clock — not doomscrolling till 3 AM. So yes, the spoon helps, but only if the rest of the playbook’s on point. Marketing twist? Brands often skip that nuance because “miracle cure” sells better than “part of a balanced life.” That gap between what works and what’s sold is exactly why modern Ayurveda needs better storytelling.

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NovaEra Hub

18 || enterpreneur • 7m

so you are say people will buy miracle cure rather then what's actually works?

1 Reply

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