Simplifying finance.... • 2m
When I analyse businesses, free cash flow is the metric I trust the most. Profits can look strong on paper, but cash flow shows whether a company can actually fund growth, service debt, and survive tough cycles. What free cash flow quietly tells us:
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For a long time, I assumed that profitability meant safety. If a business was making money, I believed it was stable. Over time, I realised profit alone can be misleading. Many businesses fail not because they aren’t profitable, but because deeper i
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