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Aishwarya Mondal
Helping D2C Brands D... • 27d
💡 Not Every Problem is a Marketing Problem ⚠️ When this D2C brand first came to us, they weren’t lost. They had a solid team. Great creatives. Decent ad strategy. We looked at their content — it wasn’t bad. We looked at their ads — they were better than most. BUT… their monthly revenue still fluctuated between ₹50K to ₹1L. AND the bigger issue? Their margins were killing their scale. ⸻ So we didn’t talk content. We didn’t touch the media plan. We just said one thing: “Pause all ads.” ⸻ Because the real issue wasn’t the message. It was the math. THEN, over the next few weeks, we sat down with them — 🧾 Reworked their costing 🧠 Realigned their pricing 📦 Restructured their bundles 📉 Brought CAC within a healthy range 📈 Fixed gross margins at the root THEN, once the foundation was rebuilt — we brought the product back to market. ⸻ But even after relaunching, two months later… Their revenue was back to ₹1L again. BUT this time, their profits were actually real. THEN we worked on the content. → We rebuilt their UGC system → Turned customer insights into emotional hooks → Crafted relatable reels around everyday use → Focused on performance storytelling, not just aesthetics ⸻ 📈 Last month, they hit ₹32L in revenue. Profitably. Sustainably. With scale now finally on the table. The difference? Not just better marketing. A business built to convert — and content that carried the message. ⸻ If you’ve been doing everything “right” but scale still feels like a myth, The problem might not be your product. Or your content. It might be your margins. Get the fundamentals right. Then tell the story that deserves to be sold.
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