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Vivek Joshi

Director & CEO @ Exc... • 1d

Struggling for Startup Funding? If you're a founder hitting brick walls, I have a message for you. Your struggle isn't a sign you're failing; it's a symptom of what makes you a potential unicorn. You're facing the Investor's Paradox: the best opportunities are often the ones everyone else overlooks. * "Your market is too niche." Not true. A niche isn't a limitation; it's a moat. Don't sell the size of the pond; sell the depth of the water. Showcase your users' obsession—that's a highly defensible fortress. * "Come back with more traction." Traction is a rearview mirror. Investors really want to see the future. Instead of just showing past success, highlight the leading indicators of explosive growth. What small, non-obvious signals point to a wildfire starting? * "You don't fit the founder profile." The right investor isn't looking for a showman; they're looking for an authority. Your depth of knowledge and unique obsession with solving this problem are your most compelling signals.

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