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Vishu Bheda

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Medial • 1d

𝗔𝗿𝗮𝘃𝗶𝗻𝗱 𝗦𝗿𝗶𝗻𝗶𝘃𝗮𝘀 (𝗖𝗘𝗢 𝗼𝗳 𝗣𝗲𝗿𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗔𝗜) 𝘀𝗵𝗼𝘄𝘀 𝗵𝗼𝘄 𝘀𝗺𝗮𝗿𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀. He doesn’t have millions of followers — just 288k. But he talks about his product every single day. 1 to 5 posts daily. No shame. No overthinking. 𝗔𝗻𝗱 𝗴𝘂𝗲𝘀𝘀 𝘄𝗵𝗮𝘁? People love it. They learn something. They engage. And most importantly — they use the product. 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗵𝗮𝗿𝘀𝗵 𝘁𝗿𝘂𝘁𝗵: Most founders stay silent about their product. They think talking too much will annoy people. But that’s exactly why nobody knows what they’re building. If you’re not talking about your product, people assume it doesn’t matter — or worse, that it doesn’t exist. 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹𝗶𝘁𝘆? Your followers don’t know what you’re building unless you show them — over and over again. 𝗦𝗼 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗼𝗿 𝗰𝗿𝗲𝗮𝘁𝗼𝗿: Don’t be shy. Don’t overthink. Talk about your product like it’s your job — because it is. Updates, stories, features, behind-the-scenes — post it all. 𝗔𝗻𝗱 𝗶𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘂𝗻𝗳𝗼𝗹𝗹𝗼𝘄𝘀 𝘆𝗼𝘂? Who cares. They were never going to be your customer anyway. Promote shamelessly. Silence doesn’t build anything. Visibility does.

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