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Jayant Mundhra
•
Dexter Capital Advisors • 12d
Many wrongly believe that the low prices drove ZUDIO past $1bn sales mark in FY25 🙏🙏 It's the fact that nearly all its merchandise is sourced domestically. And, this is not about patriotism. .. See, while rivals wait months for shipments from overseas, Zudio operates on a timeline of weeks. This incredible speed-to-market allows them to be hyper-responsive to fashion trends. A style that's hot today can be in their ~780 stores before competitors have even loaded their containers. - By controlling the entire value chain, from in-house design to domestic manufacturing, Zudio maintains an iron grip on quality and cost - There are no middlemen, no import duties, and no currency fluctuations to complicate the equation. This vertical integration is the secret to their sharp pricing and stable margins .. This model also provides unmatched agility. Because collections are refreshed so frequently, customers are trained to visit often, knowing there will always be something new. This creates a powerful cycle of organic footfall, driven by product novelty rather than expensive marketing campaigns. .. Furthermore, this domestic focus de-risks their operations significantly. While global supply chains were thrown into chaos in recent years (especially with troubles in key garment exporting nations like Bangladesh & Sri Lanka), Zudio's localised model provided stability and reliability. It's about resilience that comes from building a self-contained ecosystem. .. As Zudio plans to add ~230-250 new stores annually to reach ~1.3-1.6k stores by FY28, this domestic supply chain will be its most critical asset. It's what allows them to scale at such a blistering pace while maintaining the core value proposition that brought them here. Cuz, Zudio isn't just selling clothes - it's selling speed. And in fashion, speed is everything. What do you think?
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