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The Vc Girl

Not a Vc Yet, just O... • 2d

Uber’s 2008 pitch deck raised $200K pre-product. Let’s break it down with real numbers & founder-level insight. { There were 5 more slides} Slides 1–3:[Problem] → US taxi market: $4.2B (2008). → Key inefficiencies: 40% idle time, zero dispatch optimization, poor CX. ✅ Uber quantified pain before selling the dream. Slides 4–7:[ Solution +Value] → Riders: 1-tap convenience, avg 5 min pickup (vs 15–20 for taxis) → Drivers: 2x utilization, transparent payments ✅ Focused on system throughput, Slides 8–10:[Product] Booking via SMS + web (before apps were mainstream) MVP = ops-heavy, not code-heavy ✅ Founders ran logistics manually to simulate scale. Slides 11–16: [Ops + Revenue] Commission model: 20% cut Avg ride: $27 → $5.40 to Uber Driver earnings projected 50% higher vs traditional taxi ✅ VCs saw a cash machine with every ride booked. Slides 17–20: [Market & Expansion] SF = beachhead. NYC, LA next. TAM globally: $30B+ Focus on high-density metros for unit efficiency.

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Greg

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