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Poosarla Sai Karthik

Tech guy with a busi... • 2m

Gen Z heirs in India are moving away from legacy businesses, choosing personal paths over traditional roles. Many are building startups, exploring creative fields, or opting for work that feels more meaningful. Family-run businesses make up nearly 70 percent of India’s economy and contribute over half of the GDP. If more successors step back, we may see a shift toward private equity, professional management, and even large asset sales. This isn’t a crisis. It’s a reset. Some emotional ownership and long-term thinking may be lost, but it also opens the door for fresh leadership, sharper execution, and new ways of thinking. The challenge now is this, how do we keep the spirit of legacy alive when the next generation isn’t bound to it?

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