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SUMIT GULATI

Jeet te hai chal • 1m

Dont start before you know this: In the food business, location is not your first priority — your target audience is. Before choosing a spot on the map, ask: Who are you cooking for? Your target audience is defined by the cuisine you offer, the authenticity of your flavors, the pricing strategy, the richness and complexity of your menu, and most importantly, the class and mindset of the people you're serving. Start with who, not where. Because when you know your audience deeply, the right location finds itself." At your ideation stage: A. Create a name B. Create a description-tagline C. Create a logo D. Create a landing page and incase of cloud kitchens - do Swiggy, Zomato magicpin, ONDC Online onboarding E. Run a small ad campaign just to check the user response- CTR, CPC and CPA. #FoodBusinessIndia #cloudkitchen #entrepreneur #entrepreneurship #foodpreneur #cloudkitchenindia

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