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Basically it stems from its essential utility and broad appeal across all demographics. It addresses a universal need for basic lip care, hydration and protection, making it a non-negotiable staple. Its affordability and impulse buy nature further drive its high sales volume, irrespective of marketing or any other hype
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Y Combinator Wants More AI Startups โ But in Specific Categories Y Combinator has declared 2025 the "year of AI agents" and is actively recruiting startups that align with this vision for its summer batch. Under the leadership of CEO Garry Tan, the
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How did Vicks beat Dabur and Himalaya to capture 50% market share? 1. In 1964, Vicks (A US brand) entered India's untapped cold and cough relief market. While Western markets used liquid medicines, India preferred quick, easy solutions. Seeing this
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