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Thujori Phesao

OURI: Choises, Not T... • 22d

Can I kindly get your valuable feedback on Lip balm. It's not advertised as much as other products but it's always in the top 2 most sold cosmetic products. why is that.

Greg

👤 • 22d

Basically it stems from its essential utility and broad appeal across all demographics. It addresses a universal need for basic lip care, hydration and protection, making it a non-negotiable staple. Its affordability and impulse buy nature further drive its high sales volume, irrespective of marketing or any other hype

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Thujori Phesao

OURI: Choises, Not T... • 22d

I also feel that lip balm due to its positioning has a very interesting effect. if you lose a 200₹ lip balm and a 200₹ lotion, you feel more at loss psychologically for the lotion. the fact is also that almost all repeat purchases for lip balm occur because of the product getting lost rather than emptying the product.

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