Scale until something breaks, then fix it.
Amazon followed a simple rule while growing: keep expanding until something breaks, then fix it.
At first, Amazon only sold books.
As more customers started ordering, their warehouses couldn’t handle the
Building a startup? Everyone will have advice—
"Don't stress." "Take breaks." "Go out, have fun."
But in the end, you just do what it takes.
Sick? Work.
Hungry? Work.
Burnt out? Work.
Because that's what building really looks like.