It feels like 100 new AI ad makers have launched in the last 2 weeks and all of them shit because none of them is build by people who actually worked in advertising before.
Also no technical moat.
Never buy a self help book written by Indian podcasters!
They speak shit!
Filthy Motivation!
They don't write or research!
They just write a chatgpt prompt to generate a 200 page books!
Life is like a notebook.
two pages are
already written by God.
First page is birth.Last page
is death. centre pages
are empty, so fill them with
SMILE and LOVE.🥰�
One constant practise I made my marketing team at PW do is, all ad copies to be written in hinglish, all ad copies should have alakh sir picture and only target North market.
Our CPL decreased by 40% , voila :)