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Vishu Bheda

 • 

Medial • 27d

𝗚𝗼𝗼𝗴𝗹𝗲 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗳𝗮𝗶𝗹 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝗯𝗮𝗱 𝘁𝗲𝗰𝗵. It fails because it can’t tell a good story. Over 𝟑𝟎𝟎+ 𝐆𝐨𝐨𝐠𝐥𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 have flopped — not because they were useless, but because no one understood them or cared enough. Here are a few examples: 𝐆𝐨𝐨𝐠𝐥𝐞 𝐖𝐚𝐯𝐞 – Could’ve been Slack before Slack. But people didn’t get what it was for. 𝐆𝐨𝐨𝐠𝐥𝐞 𝐏𝐥𝐮𝐬– Tried to beat Facebook, but had no clear reason to exist. 𝐆𝐨𝐨𝐠𝐥𝐞 𝐆𝐥𝐚𝐬𝐬 – Cool tech, wrong vibe. Felt creepy instead of exciting. 𝐒𝐭𝐚𝐝𝐢𝐚 – Cloud gaming with potential. But Google failed to hype it up or build a community. The pattern? Google builds solid tech, but fails to explain 𝐰𝐡𝐲 𝐢𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬. Even the best product can fail if the story around it is weak. If Google just focused more on 𝐜𝐥𝐞𝐚𝐫, 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠, many of these products could’ve survived. Moral of the story: 𝐆𝐨𝐨𝐝 𝐭𝐞𝐜𝐡 𝐧𝐞𝐞𝐝𝐬 𝐠𝐨𝐨𝐝 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠. People don’t buy features — they buy feeling.

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