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Vishu Bheda
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Medial • 29d
𝗚𝗼𝗼𝗴𝗹𝗲 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝗱𝗶𝗱 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆’𝘃𝗲 𝗻𝗲𝘃𝗲𝗿 𝗱𝗼𝗻𝗲 𝘄𝗲𝗹𝗹 — 𝗹𝗮𝘂𝗻𝗰𝗵 𝘄𝗶𝘁𝗵 𝘀𝘄𝗮𝗴. For 25 years, Google built like it was solving math problems. Just code, ship, and move on. No drama. No story. No connection. But this week? 𝐕𝐞𝐨 𝟑 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞. The launch felt like a Netflix trailer — cinematic, emotional, high energy. It made OpenAI’s Sora launch look like a boring software update. Yes, Google — the same company that usually drops products like forgotten side characters. Let’s be real: Google has a long history of 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐭 𝐬𝐭𝐮𝐟𝐟 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐭 𝐭𝐞𝐫𝐫𝐢𝐛𝐥𝐲. Google Glass: cool tech, zero purpose. Stadia: hyped it, dropped it, killed it. Google Wave: launched it, confused everyone, buried it. Because for years, Google treated product marketing like an optional subject. But tech doesn’t win just because it works. It wins when people 𝐰𝐚𝐧𝐭 𝐢𝐭. 𝗧𝗵𝗶𝘀 𝗩𝗲𝗼 𝟯 𝗹𝗮𝘂𝗻𝗰𝗵? Felt like they finally understood the assignment. No more “just engineer it and hope people get it.” Now it’s “make them feel it before they even use it.” That’s what Apple mastered. This is why Nvidia CEO feels like a rockstar on stage. And now, finally, 𝐆𝐨𝐨𝐠𝐥𝐞’𝐬 𝐜𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐮𝐩.
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