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Tarun Suthar
•
The Institute of Chartered Accountants of India • 21d
Mark Zuckerberg Strategies to completely destroy competition! 1. Copy-Paste (Clone the Competitor) Zuckerberg has famously used this tactic to replicate the core features of rising competitors and integrate them directly into Facebook, Instagram, or WhatsApp. This strategy is fast, cost-effective, and leverages Meta's massive user base to outscale the original product. Snapchat ➝ Instagram Stories Instagram copied the "Stories" format almost pixel-to-pixel and quickly surpassed Snapchat in usage. TikTok ➝ Reels (Instagram + Facebook) Reels were launched to retain short-video attention within Meta’s platforms. Meta aggressively pushed Reels in feeds and monetized them faster. Clubhouse ➝ Live Audio Rooms (Facebook) As Clubhouse gained hype, Facebook built its own version for groups and creators. Why it works: Meta has distribution power. Even if the copy isn’t better, it gets exposure to billions instantly - making the original redundant for casual users. 2. Acquire the Threat (Buy It Out) If cloning doesn’t work or if a competitor is too strategic, Meta often attempts to acquire them. This consolidates power, eliminates future threats, and adds talent/technology. Instagram (2012, $1B) Bought pre-revenue. It could’ve been the platform that dethroned Facebook - instead it became Meta’s most valuable asset. WhatsApp (2014, $19B) Meta feared losing dominance in global messaging. The acquisition was expensive, but it neutralized a massive threat. Oculus (2014, $2B) A move into future platforms - VR and the metaverse. Why it works: Owning the disruptor prevents disruption. Meta then integrates and controls the narrative. The Meta Playbook in Summary: See threat early → Clone it fast OR Buy it fast →Leverage scale to dominate Zuckerberg doesn’t always bet on innovation - he bets on distribution, execution, and control. This playbook has shaped the modern social media landscape and stifled many potential rivals.
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