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#freelancerย โ€ขย 5d

๐Ÿ“ธ Inside Metaโ€™s Antitrust Trial: What Zuckerberg Really Said About Instagram As Meta faces an antitrust showdown in the U.S., internal emails reveal how deeply Facebook feared โ€” and plotted against โ€” rising platforms like Instagram in the early 2010s. ๐Ÿง  What Facebook saw in Instagram: โ€ข Zuckerberg flagged Instagramโ€™s growth as an existential threat as early as 2011 โ€” citing rapid user expansion and mobile dominance. โ€ข Execs worried it could be bought by Google or Apple, or evolve into a full social platform itself. โ€ข Facebookโ€™s photos team started scrambling to replicate Instagramโ€™s simplicity with its own app offerings. ๐Ÿ’ฐ Why they wanted to buy it: โ€ข By 2012, Zuckerberg floated a $500M price tag and argued Instagram had โ€œa better thesisโ€ on what users wanted. โ€ข His plan? Keep the app alive publicly but shift its growth and features back into Facebookโ€™s ecosystem. โ€ข In Zuckerbergโ€™s words: โ€œWhat weโ€™re really buying is time.โ€ ๐Ÿ’ฅ The FTCโ€™s case: โ€ข The FTC argues these messages show a โ€œbuy or buryโ€ strategy meant to suppress competition. โ€ข They say Meta knowingly acquired threats to preserve its monopoly, including Instagram and WhatsApp. โ€ข The trial could force a breakup of Metaโ€™s empire, separating Instagram and WhatsApp into independent companies. This is a rare inside look at how Facebook played offense in tech's most ruthless decade โ€” and the receipts may now help regulators rewrite the rules.

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