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From microbiology labs to building a fashion-tech marketplace - the journey’s been anything but linear 😅 I’m building DìMUSE, a platform that celebrates Indian-origin brands and artisans while helping users find styles that truly reflect who they a

💡 Distribution > Product Because even the best product dies if nobody knows about it. I once spoke with a founder who spent almost a year perfecting his product. Every tiny detail was flawless. But when he finally launched… crickets. No sales. No

🔥 Think AI is just another tech trend? Think again. In India's fast-evolving startup scene, distribution beats product, focus trumps speed, and outcome ownership outshines technical jargon. In our latest breakdown, we reveal 8 powerful AI-driven sh

Failed in Public - Day 3 Update. Yesterday was about finding the right community. Today, something unexpected happened. I woke up to 5 new beta signups for Crazzy. I don't even know which post they came from, but if you're one of them, thank you. It'

10 ideas on how to win part - 1 1. pricing is product, not just a number 2. useful gets adopted. beautiful gets shared 3. vibe market before you vibe code 4. build a product that screenshots well 5. date the product, marry the trend 6. be 10x bette

Most people chase outcomes. Founders slowly learn to sit with the process. This morning I am thinking about how building something meaningful rarely feels fast. It feels uncertain. Quiet. Sometimes lonely. There are days when nothing moves on the

🚀Just launched Simmerce (Test Version) – Feedback Wanted! Hey everyone, I’ve been building Simmerce, a next-gen B2B marketplace aiming to rethink how businesses connect with sellers – something cleaner, faster, and more trust-driven than current pl

Day 1 building StudyHelper in public. Today we launched on Product Hunt. We got 4 upvotes. 0 users. At first it feels like failure. But it’s not. Anything above 0 is a win. And 4 is better than 0. The real win is clarity. I realized StudyHelper was t

Nobody talks about how lonely business can get. The late nights, the doubts, the pressure to always look like you have it together—it’s real. But here’s the thing: every setback teaches you, every win, no matter how small, pushes you forward. It’s no

There’s something about Bangalore that hits different. Maybe it's the energy — not the rush, not the frenzy, but this almost quiet excitement in the air. I realized it when I spent a few months there, and it stayed with me ever since. Bangalore wants