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From microbiology labs to building a fashion-tech marketplace - the journey’s been anything but linear 😅 I’m building DìMUSE, a platform that celebrates Indian-origin brands and artisans while helping users find styles that truly reflect who they a

💡 Distribution > Product Because even the best product dies if nobody knows about it. I once spoke with a founder who spent almost a year perfecting his product. Every tiny detail was flawless. But when he finally launched… crickets. No sales. No

🔥 Think AI is just another tech trend? Think again. In India's fast-evolving startup scene, distribution beats product, focus trumps speed, and outcome ownership outshines technical jargon. In our latest breakdown, we reveal 8 powerful AI-driven sh

Failed in Public - Day 3 Update. Yesterday was about finding the right community. Today, something unexpected happened. I woke up to 5 new beta signups for Crazzy. I don't even know which post they came from, but if you're one of them, thank you. It'

10 ideas on how to win part - 1 1. pricing is product, not just a number 2. useful gets adopted. beautiful gets shared 3. vibe market before you vibe code 4. build a product that screenshots well 5. date the product, marry the trend 6. be 10x bette

🚀Just launched Simmerce (Test Version) – Feedback Wanted! Hey everyone, I’ve been building Simmerce, a next-gen B2B marketplace aiming to rethink how businesses connect with sellers – something cleaner, faster, and more trust-driven than current pl

Nobody talks about how lonely business can get. The late nights, the doubts, the pressure to always look like you have it together—it’s real. But here’s the thing: every setback teaches you, every win, no matter how small, pushes you forward. It’s no

There’s something about Bangalore that hits different. Maybe it's the energy — not the rush, not the frenzy, but this almost quiet excitement in the air. I realized it when I spent a few months there, and it stayed with me ever since. Bangalore wants

The Crazzy Grind - Day 2: From 'Launch' to 'Listen'. The launch-day adrenaline is gone. Today was about the real, quiet work that nobody sees. My only goal today was to talk to my first users. I sent out 30 personal emails, not as a founder, but as a