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🎯 What is the Ad-Supported Revenue Model? 🎯 In an ad-supported revenue model, businesses offer products or services for free (or at a low cost) while earning revenue by displaying advertisements to their users. How it works: 1️⃣ You attract a lar

Your Biggest Blind Spot? Why Confirmation Bias Kills Startups 💡 How Seeing Only What You Want to See Sabotages Your Business Reality 🤔 What is Confirmation Bias, Simply Put? (For Founders) It's the mental shortcut where you unconsciously favour

𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲’𝘀 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗵𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝗣𝗲𝗿𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗣𝗿𝗼 𝗳𝗿𝗲𝗲… 𝗯𝘂𝘁 𝗵𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘂𝘀𝗲 𝗶𝘁 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. Airtel gave you Perplexity Pro? Cool. Now what? Most fo

Why Does Europe Tether Bottle Caps — and India Doesn’t? . Recently when I visited part of Europe, I saw they have tethered caps (caps attached to the neck) for most of the bottles. But in India and many other countries, caps go flying off and get

Unsexy Businesses give Insane Investor Returns Everyone chases the gold rush—very few build the shovels. We glorify unicorn consumer brands, but the biggest, most consistent returns often come from the backend enablers—the invisible infrastructure po

Article read Time 1-2 minutes Why Hyperlocal Promotion Apps Are the Future for Small Businesses in India Retail in India is changing fast. Big e-commerce and quick-commerce platforms are making it tough for local businesses to survive. The solu

🤑 India’s Top 10 VCs That’ll Actually Write You a Seed Cheque in 2025 If your startup idea is fire but your bank account says “try again later,” this post is your cheat code. Here are 10 Indian VC firms that actually fund early, even at the idea s

Went to IIT, left his high paying job and built an 8000 CR company. 1. After completing his electrical engineering degree at IIT Delhi, Bipin Preet Singh proposed new features for Motorola Chipsets at Freelance Semiconductor. He saw the rising adopt