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Dhiraj Karalkar
ย โขย
PremitiveKeyย โขย 6h
Article read Time 1-2 minutes Why Hyperlocal Promotion Apps Are the Future for Small Businesses in India Retail in India is changing fast. Big e-commerce and quick-commerce platforms are making it tough for local businesses to survive. The solution is not just going digitalโitโs going hyperlocal. Right now, most small businesses rely on traditional promotion methodsโputting WhatsApp statuses, sharing in groups, and word of mouth. But the problem is this only reaches people who already know them. Many business owners think about digital marketing, but when we studied big metro cities, we found that most retail and micro businesses donโt use it because: ๐ง They donโt understand how it works โ๏ธ It depends on social media algorithms ๐ฐ It needs experts and regular spending, which is costly Where Do Small Businesses Stand in Digital Marketing? India will spend โน1.5 lakh crore on digital marketing in 2025, but how much of this will be used by local businesses? Very little. Most small businesses either donโt know about digital marketing or find it too expensive. The digital marketing is the best solution, but it is not designed for hyperlocal businesses. It works well for big brands that sell nationwide, but small businesses that serve only a 3-5 km area donโt get the same benefits. Big online ads donโt help them much because of manpower costs and local competition. Why Hyperlocal Promotion is the Best Solution To survive in the fast-moving world of e-commerce and quick-commerce, local businesses must stay visible and promote themselves in their own area. At the same time, customers are also looking for good deals and trusted local businesses, but they donโt have a platform to find them. A hyperlocal promotion app solves this problem by: โ Connecting businesses with local customers directly โ Providing an easy, low-cost way to promote offers and events โ Creating a local marketplace where people can find the best deals nearby In India, where 90% of retail is still unorganized, hyperlocal promotion is not just a trendโitโs the future. If small businesses want to grow, they need to reach the right customers at the right time, in the right place. What do you think? Can hyperlocal marketing help small businesses grow? ๐ #LocalBusiness #HyperlocalMarketing #RetailGrowth #SmallBusinessIndia #localkhoj
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