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A creative take on product marketing and consumer perception: Sometimes, it's not the quality of the product itself, but the story you tell that makes all the difference. This post is a humorous reminder that innovative (or even quirky) messaging can

What's that one core feature in your product that makes users pay you ? The one thing - the core - the root !

“Sell the Dream, Not the Thing: The Psychology of Aspirational Branding” Aspirational branding is about selling a lifestyle, not just a product. It speaks to who the customer wants to become—more stylish, successful, confident, or free. Luxury bra

Branding isn’t just a logo—it’s the soul people remember. Think of Physics Wallah—not just another edtech startup, but a movement. One name, one face, one identity that built massive trust across the country. That’s the power of clear, consistent br

What is the first step to do a startup? I guess it's the first step that makes all the difference 🤔

The First Emotional Brands Before branding was about feelings… it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling “refreshment.” They sold happiness in a bottle. Hallmark didn’t just sell card

Nokia's first product was Toilet Paper LG's first product was Facial Cream Wipro first product was Vegetable Oil IKEA's first product was a Pen Samsung started its business by a Grocery Store So it's not that your first product is your last produc

"A quick test for founders: The best ideas often fail to get funding. The mediocre ones sometimes crush it. The difference isn't the product—it's the pitch. Test your pitch now: 'What's the unfair advantage you have that no one else can copy?' If

Branding is the key!! Many founders just call themselves as a brand or term their product/service as a brand. But it is not what you say, it is what your 'CUSTOMER' says about you.