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Everyone drinks coffee. But the TAM isn’t everyone. At ₹10, coffee is a daily habit. Office goers, workers, students. Huge TAM driven by frequency. At ₹80, coffee becomes a lifestyle choice. Urban professionals, social consumption. Smaller TAM. At ₹

Two Duke University Students Wanted To Work In Luxury. When They Created A Path, Execs Followed

“The Pleasure Trap: How Hedonic Escalation Fuels the Climb Up the Luxury Ladder” Hedonic Escalation is the psychological tendency to crave greater pleasure once a high standard has been experienced. In luxury, it’s a key driver of repeat, upward-spi

Interesting stat: High-poverty communities have 41% less tree canopy than low-poverty areas. In other words, richer communities have more trees. Trees are a necessity, but they're becoming a luxury.

What Nobody Tells You About Entrepreneurship: A-Z Survival Guide. B – Burnout Passion alone won’t fuel you forever. If you don’t manage your energy, burnout will hit before success does. I thought working 24/7 was the only way. Now, I realize su

Day -6 of my Blog Where I share my thoughts, experiences, and ideas – one day at a time. Six days in already. It feels like I just started this, but now it’s slowly becoming a habit. Writing every day makes me pause, rewind, and see how even the sma

The world rewards those who show up. Discipline isn't a trait, it’s a habit. Stick to your schedule, and you’ll outlast the noise. - Hawk.

This isn’t just a startup. It’s a statement. Meet HatchUp — where AI meets founder flow. Quiet launch. Loud vision. https://hatchup.website #BuildingOnMedial #HatchUp #AI #Startups