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Everyone drinks coffee. But the TAM isn’t everyone. At ₹10, coffee is a daily habit. Office goers, workers, students. Huge TAM driven by frequency. At ₹80, coffee becomes a lifestyle choice. Urban professionals, social consumption. Smaller TAM. At ₹
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“The Pleasure Trap: How Hedonic Escalation Fuels the Climb Up the Luxury Ladder” Hedonic Escalation is the psychological tendency to crave greater pleasure once a high standard has been experienced. In luxury, it’s a key driver of repeat, upward-spi
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What Nobody Tells You About Entrepreneurship: A-Z Survival Guide. B – Burnout Passion alone won’t fuel you forever. If you don’t manage your energy, burnout will hit before success does. I thought working 24/7 was the only way. Now, I realize su
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Guys, I’ve been to Europe, and life there felt so easy and balanced. People value experiences over material things, and there’s a real focus on living well—public transport works, healthcare is accessible, and work-life balance is actually a thing.
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