Trying to do better • 1d
🎮 Day 13: Discord — From Gaming Frustration to Billion-Dollar Communication Platform In a world where we often assume innovation originates from Silicon Valley giants or high-profile founders, some of the most powerful tools emerge from a simple, personal frustration. This is precisely how Discord, now one of the most popular communication platforms, was born. 🔙 The Problem: Gamers Couldn’t Talk Properly In 2015, Jason Citron and Stan Vishnevskiy were passionate gamers themselves, attempting to build a multiplayer strategy game called Fates Forever. However, they encountered a significant obstacle: communication. At that time, the available in-game voice chat tools were clunky, unreliable, full of lag, and frequently required complex setups. Gamers were constantly switching between platforms such as Skype, TeamSpeak, and Ventrilo, none of which were smooth or user-friendly. Jason and Stan experienced this firsthand, realising that poor communication in a fast-paced game wasn't just annoying, but ruined the overall experience. 🛠️ The Solution: Build It Themselves Instead of searching for a better tool, they decided to build one themselves. They created a voice and text communication tool specifically tailored for gamers. This new tool was lightweight, featured crystal-clear audio, didn't require any advanced setup, and crucially, worked flawlessly in the background while gaming. They named it Discord. There was no grand product launch or PR blitz; they simply made a Reddit post in a gaming forum. 📈 The Explosion: Word-of-Mouth Magic Gamers immediately embraced it. They began abandoning older platforms and migrating to Discord servers, with friends inviting friends, leading to gaming communities forming organically. Within months, Discord garnered millions of users, all through organic growth. What began as a side project quickly became their main focus, leading them to shut down game development entirely to devote all their energy to improving Discord. 🌍 Beyond Gamers: A Platform for Everyone As the user base expanded, Discord evolved. It began to be used by study groups for collaboration, developers building coding communities, crypto projects hosting AMAs and launching NFTs, and startups using it as an alternative to Slack. Discord was no longer exclusively for gamers; it had transformed into a full-fledged community platform for the digital world. 💰 The Business: Billions, But Still Free Discord rejected traditional advertising, instead opting for a freemium model, offering core features for free while charging for upgrades like Discord Nitro. This straightforward, user-first model proved successful. • In 2020, Discord raised funding at a $7 billion valuation. • In 2021, Microsoft reportedly offered to buy Discord for $10 billion, an offer which Discord declined. • By 2023, the company was valued at over $15 billion with more than 150 million monthly active users. All of this success originated from two gamers frustrated with poor voice chat. 💡 The Takeaway: Don’t chase trends. Solve your own problem — with heart, with focus, and with quality. That might just be the idea that changes everything.
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