Back

Mohd Rihan

Student • 26d

Today, while eating my all-time favourite dairy dessert — Khees — a traditional sweet from rural India made using the first milk (colostrum) a cow gives after delivering her calf, sweetened and slow-cooked to perfection, an idea hit me. What if this dish could be served in modern cities, where Gen Z is surrounded by fast foods like burgers and cookies, yet also becoming more health-conscious? Khees, also known as First Milk or Colostrum Pudding, has a significantly higher nutritional value than regular milk. It could be a perfect market-fit product with premium packaging for metro cities — appealing to both Indian and Western market. The biggest challenge? Availability of colostrum milk. It's extremely rare and often consumed immediately in rural homes during the special occasion of a calf's birth. But like every good idea, this one has solutions too. Have you ever tried Khees? What are your thoughts on bringing a traditional and nutritious dessert to the mainstream?

Reply
3
9

More like this

Recommendations from Medial

Mickey shelby

An entrepreneur • 1m

Amul, established in 1946, is India’s leading dairy brand and a pioneering force behind the country’s White Revolution, transforming India from a milk-deficient nation to the world’s largest milk producer. Managed by the Gujarat Cooperative Milk Mark

See More
Reply
2
Image Description

Raj Singh

Hey I am on Medial • 9m

Traditional Handicrafts E-Commerce Platform Idea: An app that connects rural artisans and craftsmen with consumers globally, offering a marketplace for handmade goods and traditional Indian crafts. Monetization: Transaction commissions, subscription

See More
1 Reply
9
Image Description
Image Description

vishakha Jangir

 • 

Set2Score • 3m

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗜𝗻𝗱𝗶𝗮 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗺𝗶𝗹𝗸 𝗽𝗿𝗼𝗱𝘂𝗰𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱? India's dairy industry is the largest in the world, playing a vital role in the economy and nutrition. The dairy sector is built on cooper

See More
2 Replies
18
Image Description

Manugonda Sai teja

Hey I am on Medial • 4m

🌍 Transforming the Dairy Industry with MilkWaves.com 🥛 Empowering Milk Vendors with Smart Technology & AI-Driven Solutions! Milk vendors play a crucial role in delivering fresh dairy to households and businesses. However, many vendors still rely on

See More
1 Reply
3
Image Description

vivek kugasiya

business enthusiasts • 8m

I want to make srikhand company in diffrent flavour like kesar and fruit are top selling some company like amul use cheap item and sugar syrup to less price of sweet but they not get true flavour Shrikhand is a traditional Indian dessert made f

See More
1 Reply
2
5
Image Description
Image Description

BANGLARMISTI

Taste of Traditions ... • 7m

The Sweet Soul of Kolkata! Kolkata's Roshogolla isn't just a dessert, it's an emotion! Born in the 19th century, this soft, spongy ball of pure milk delight has captured hearts across the globe. Drenched in a sugary syrup, its delicate texture and he

See More
5 Replies
1
4

Kolkata Index

News on Infrastructu... • 7m

🌟Ever wondered how Bengal's beloved dessert, Ledikeni, got its unique name? 🍬 This iconic sweet, a cousin of the classic roshogolla, has a story that’s as rich as its taste! Back in the 19th century, when the British ruled India, Lord Canning’s wi

See More
Reply
1
Image Description
Image Description

Havish Gupta

Figuring Out • 1y

Unique Startup Stories (6/20) Get Milk and Groceries before 7am! Meet doodhwala It was started in 2015 by Akash Agarwal in Bangalore. It was a milk subscription company which later also scaled to delivering groceries. They had raised $2.5 million wi

See More
16 Replies
4
27

Download the medial app to read full posts, comements and news.