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Medina Jalal
ย โขย
Z Lane Marketingย โขย 1m
๐ฐ Compensation At the time, Rob Janoff was a salaried employee earning $21,000 per year. He did not receive additional payment specifically for the Apple logo design. This is modest compared to today's branding budgets, which can reach hundreds of thousands of dollars . ๐จ Design Details Concept: Janoff purchased apples and studied their cross-sections to create a simple, recognizable shape. The "bite" was added to distinguish the apple from other fruits and to play on the word "byte" . Color: The rainbow stripes were included to showcase the Apple II's color display capabilities, a significant innovation at the time. The color order was chosen for aesthetic reasons, not symbolic ones . Presentation: Janoff presented multiple versions of the logoโstriped, solid, and metallicโwith and without the bite. Steve Jobs selected the striped version with the bite, which became the company's logo for over two decades .
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