There is a simple rule that no one talks or cares about, but everyone follows it without asking a question!
Purchase everything they need either with Time or with Money.
Most people confuse what is with what does. Salespeople talk about what their product is. But no one cares.
The only thing that matters is what it does for the client. You're not selling the pipe. You're pouring water into their bucket.
What is your view on crowdfunding as a source to raise initial capital for a startup in India ? I know there is no kickstarter available here but it is not illegal as long as no equity is involved.