Growing with a pace ... • 1m
The campaign was ready. The creators were shortlisted. The deck was perfect. "This is exactly what we need," they said after our first call. The energy was infectious – they were nodding along as I explained our influencer strategy, asking smart questions, already envisioning the campaigns. I stayed up late that week. Handpicked 15 creators who perfectly matched their brand values. Built a custom deck with campaign concepts that felt like they were made just for them. I was excited. This felt like the partnership we'd been waiting for. Then the emails stopped coming. No "thanks but no thanks." No explanation. Just... nothing. Sitting in my office that Friday, staring at the unopened proposal, something clicked. We'd been building proposals. We should be building partnerships. Now at IwishMedia, we don't start creating until we know they're truly committed. We qualify the relationship first, align on expectations, then pour our hearts into the work.
Honorary Mentions - ... • 1y
McDonald's "No Vote, No Choice" Campaign in 2019 In the run-up to the 2019 Indian General Elections, McDonald's India, in collaboration with the DDB Mudra Group, launched an innovative campaign titled "No Vote, No Choice." Campaign Concept: The cor
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My Story:Part 2 - The RISE & The FALL We stepped in when entrepreneurship in India wasn’t cool or trending. No spotlight, no hype just belief. With ₹20k, we filtered through countless ideas until print-on-demand struck. It was everywhere, but it had
See MoreBuy Premium Refurbis... • 4m
At Lapicart - we were on the verge of raising funds - 2 angels were ready and we got the draft of the term sheet - but we backed out! Yes it's unusual but here's the reason why- 1. The equity demand was too high - above 20% and this is our first seed
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I Love how so many Creators are coming in support to this... When Our Army was fighting on the border sacrificing their life for us There were some So called news Channels Who just care for TRP and Money and Thier Circus Make a complete joke of Cou
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