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Imran Mulla
Growing with a pace ... • 24d
The campaign was ready. The creators were shortlisted. The deck was perfect. "This is exactly what we need," they said after our first call. The energy was infectious – they were nodding along as I explained our influencer strategy, asking smart questions, already envisioning the campaigns. I stayed up late that week. Handpicked 15 creators who perfectly matched their brand values. Built a custom deck with campaign concepts that felt like they were made just for them. I was excited. This felt like the partnership we'd been waiting for. Then the emails stopped coming. No "thanks but no thanks." No explanation. Just... nothing. Sitting in my office that Friday, staring at the unopened proposal, something clicked. We'd been building proposals. We should be building partnerships. Now at IwishMedia, we don't start creating until we know they're truly committed. We qualify the relationship first, align on expectations, then pour our hearts into the work.
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