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Abhi Chaurasia

Korbe • 22d

Review and give feedback on this India needs to be more sensitive towards its "Diabetic" problem: Could "Daily consumable sugar control+additional nutrients" powder be the solution With over 101 million diabetics and 136 million pre-diabetics (ICMR 2023), India is unofficially the Diabetes Capital of the World. The Problem: India's Diabetic Crisis – A Growing Silent Epidemic 1. Explosive Rise in Diabetes According to the Indian Council of Medical Research (ICMR), Type-2 diabetes is affecting urban (15%) and rural (9%) populations at an alarming rate. Expected to rise by 60% in the next two decades. 2. Dietary Restrictions Diabetics avoid fruits (due to high fructose), certain grains, processed snacks, etc. This leads to nutrient deficiency — particularly Vitamin C, fiber, antioxidants, zinc, magnesium, and plant-based protein. 3. Poor Immunity and Lifestyle Restricted diets + medication side effects weaken the immune system. Most diabetics have co-morbidities: BP, obesity, fatty liver, cardiovascular problems. 4. Lack of Convenient Daily Nutrition No single go-to product that balances: -Blood sugar control -Immunity -Taste -Herbal/Ayurvedic wellness Modern supplements are synthetic, expensive, or lack regional/ethnic flavor acceptability. ✅ The Solution: A Daily Herbal Nutrition Drink for Diabetics; 🌿 Product Concept A herbal, Ayurvedic-based daily drink mix for diabetic patients that: -Helps control blood sugar -Provides essential micronutrients and plant protein -Improves gut health, immunity, and energy -Is tasty, easy to prepare, and convenient to use (powder form, pre-mix sachets) 🔬 Key Ingredients (Backed by Ayurveda + Modern Science) Like Methi (Fenugreek) - Slows sugar absorption Gudmar - Known as "sugar destroyer" Amla (Vitamin C) -Antioxidant, immunity Cinnamon - Lowers insulin resistance Ashwagandha - Stress control, lowers cortisol Prebiotic Fiber - Gut health Plant Protein (Pea) - Muscle maintenance, satie 📊 Market Opportunity Nutraceutical market in India: ₹30,000+ crores (growing at 20% CAGR) Diabetic supplement sub-segment is under-penetrated. D2C model (Direct to Consumer via Amazon, Flipkart, own website) is ideal. Give your valuable feedback and collaborate!!!!

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